Feeling like an Instagram oldie, I thought I might share some of my experiences with you on what I learned through my time on Instagram. You might find yourself in one or two of the stories below…
Having a common theme is key in order to be successful on Instagram
Instagram for me never was a business platform and never will be. I started because it was fun to edit and upload pictures to share with my friends. What changes when you suddenly have 130K friends. Well, nothing did. At least not for me. I have to admit that there was a time when I published pictures I thought would please my followers. I thought they would love me more when I give them what they wanted. Look it is pretty simple. Either you are a really really good food account, a glamorous fashion account or a nature capture, a traveler or a sports geek. But what about the people in between, who doesn’t fit a niche. Personally, I am deeply interested in these accounts. The raw accounts, that post whatever comes to their minds and whatever concerns their soul. The accounts where you feel that there is no marketing strategy, no manager and no money grabbing prick behind. Although that I knew that I could easily get tons of followers with posting more and more food pics, I got tired with simply being classified as a ‚food account‘ and also I was striving for something more. Maybe more is the wrong word. – „I was striving for something different“. And so I changed things on my Instagram and also announced it on my blog. (there is a very long story on why I did it plus 10 facts about me, that you can read in my „Hello from the other side post„)
And although my account loses followers on a daily basis since I brought in more aspects besides food, I still think it was the right thing todo.
Why losing followers is a good thing
I still want to stay the girl I’ve been when I had 3 followers (Thanks mum, sister and stranger, who accidentally followed me), and therefore I feel that I can never please anyone. I was afraid of losing a lot of followers. And yes I did! But what I recognized when I was posting more personal things, was that I got much more engaged and loyal followers. Not just the „I give your chocolate cake a like, because it looks delicious!“ followers (nothing against you guys, seriously I love you, but interacting with people on topics and having real conversation is just something so gives you back and inspires you on a whole different level).
As frustrating as it may be at the beginning, twenty engaged followers are better than thousands who don’t care!
I guess what I want to say is: Never change the way you are and let people decide on the things you care about. Instagram shouldn’t be a prison or a beauty competition, where we compare ourselves with others. Everyone should feel free to go the way the want to and being able to change route whenever they feel like taking that left or right turn.
Micro influencer are the new macro influencer
Would buying followers help me grow my business? How can I have more likes no matter what? – Questions you should never ask yourself (again)
If you are not familiar with the expressions micro and macro influencer, it’s totally fine. It is quite a fancy Social Media Marketing expressions. But as you can maybe guess, macro influencer are people with thousand or millions of followers (the social media superstars) whereas micro influencers are the smaller fishes in the tank. What’s currently happening is a shift from a macro influencer strategy to a micro influencer strategy. I think this is quite good news! There is no need to buy followers (rather buy a good quality dark chocolate) or acquire thousands of likes. Brands in the future will try to align more with people, who really represent their brand and not only because they have thousands of followers. So it doesn’t really matter whether you have 1K followers or 100K followers. The most important thing is that you enjoy what you do and continue (or start) creating great content. The focus should ALWAYS ALWAYS lie in good quality text, pictures, videos, design, service or whatever your content is.
The grass is always greener…
As with everything in life, you will always find people, who do things better, faster, more beautiful than you. When I started my Instagram I wanted to have a pretty pink colored account and the next day I wanted more quotes. I added the same filters as my favorite accounts without noticing that I missed one simple thing. I was losing me. I think it is great to get inspired by others accounts or platforms such as Pinterest or Weheartit. I am always scrolling through them and I love the content. There is nothing wrong with getting inspiration from somewhere but there is a thin line between inspiration and „copying“. Inspiration is cool, copying not so much.
I hope you enjoyed reading this post and I like to invite you to leave a comment below on what you think about Instagram. How’s your profile like? Have you ever thought about buying followers?